About:
Do you want to study at a university that has its own in-house agency (see "Klinkt") for music services? Then the Popakademie Baden-Württemberg is the right place for you. It celebrated its 20th anniversary in 2023. The Popakademie is the only state-run higher education institution in Germany that focuses its degree programmes specifically on the field of popular music and the creative industries. In addition to its function as a higher education institution, the Popakademie also acts as a centre of excellence for numerous projects in the areas of European cooperation, regional development and business development in Baden-Württemberg as a media location.
Overview:
You can choose between three B.A. programmes and two M.A. programmes.
The Bachelor's degree programme in Pop Music Design focuses on vocals, electric bass, electric guitar, drums, keyboards, composition/songwriting and producing/DJ producing In addition to the artistic content, music business expertise is also taught. The Music Business B.A., on the other hand, aims to train a new generation of creative and innovative music managers. The programme therefore focuses on artist development, marketing and sales management, business management, community management and digital innovation management. The B.A. programme in World Music focuses on Turkish, Arabic and West African music and its connection to popular music. The Master's degree programme in Popular Music focuses on Performing Artist, Producing/Composing Artist/Educating Artist. A high level of practical musical experience is required.
The M.A. Music and Creative Industries looks at the creative industries as a whole and focuses on the music industry, film industry, book market, software/games industry, advertising market and press market.
Objectives:
The two Master's degree programmes promote the professional qualification, development and sharpening of the artistic personality on the one hand and prepare students for a career in a managerial role in the music and creative industries on the other, so that you are then equipped for all areas of the industry.