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Who actually develops advertising jingles for television or radio?

Sound and audio designers compose and produce sound logos, i.e. sounds, jingles and noises for a variety of media. As an expert in this job, you create special effects for the cinema, (room) sounds for events or sound effects for computer games. The tasks as a sound and audio designer are very multifaceted, as you basically work in a job that combines various skills: from musicians and sound engineers to composers.

Your main task as a sound and audio designer is to create sounds and noises that complement or enhance visual elements. Whether for films, video games, TV, radio or other media, you create sound effects, background music and atmospheres that immerse the audience in the world of the story. You work closely with directors, developers and other creatives to find the perfect sound for each medium.

As a sound and audio designer, a fine ear and the ability to analyse sounds and noises are essential to create the right mood. Technical know-how in audio editing and sound software enables you to achieve the desired sound effects. Creativity and innovation are essential to create unique sounds that reinforce media messages. Teamwork and communication are also important as you work closely with other professionals to achieve the best results.

There are various ways to work as a sound and audio designer. Studying audio production, sound design or media studies can give you the necessary knowledge. Practical experience, whether through your own sound projects or internships, is invaluable for developing your skills. Networking in the music and media industry allows you to connect with directors, developers and other professionals. However, your passion for good audio production, your attention to detail and your willingness to keep discovering new things are a good springboard to work in this field.

In the Podcast KLANGKARRIEREN from German Wahnsinn you can find out even more about entering the job market and everyday working life (in German):